Muhammad Rafiq
Strategy · Research · Operations
I make complicated things make sense.
A student of business, finance, and strategy, drawn to the complex middle where the real decisions get made. I focus on building work that holds up there.
Featured Project
Lumen
A calm home companion designed for people who feel overwhelmed in busy, overstimulating spaces. I began with who it's for and how it should feel, then built it out to test whether the idea holds.
View case study
Other Work
02Modern Branding for Local Businesses
Brand · Strategy
Helping local car wash businesses stand out: easier arrival, clearer trust signals, and a better customer experience.
03Fraternal Operations
Operations
The systems an organization runs on: alumni engagement, records, communication, and continuity through leadership turnover.
A selection of projects across business, brand, and operations.
View all projectsProfile
A student of business, finance, and strategy, drawn to the complex middle where the real decisions get made.
Read full bio