Selected work.
Projects across business, brand, and operations: a product in development, a local brand, and the systems behind an organization.
Product · Strategy
In developmentLumen
A calm home companion for iOS, made for people who get overwhelmed by busy, overstimulating spaces.
A calm home companion for iOS. I began with who it's for and how it should feel, then built it out to test whether the idea holds. Still in development.
Brand · Strategy
In developmentModern Branding for Local Businesses
Helping local car wash businesses stand out: easier arrival, clearer trust signals, and a better customer experience.
Brand and positioning work for local car wash businesses, grounded in where the market falls short: clearer entry, visible quality, more curbside confidence, and a better finish from tunnel to vacuum.
Operations
Active projectFraternal Operations
The systems an organization runs on: alumni engagement, records, communication, and continuity through leadership turnover.
The behind-the-scenes systems an organization runs on: alumni engagement, records, communication, and the kind of continuity that survives leadership turnover. Sensitive details have been omitted.